About Agency Inside
Agency Inside is a turnkey solution for CMOs looking to set up, scale up or redesign in-house creative operations.
It encompasses everything, including business casing and blueprint design, staff hiring and training, system and IT integration and workflow, briefing and QC systems.
We will help you address the pain points, planning, process and proof of in-housing.
We’ll work with you at every stage, including running the model for a set period, and guarantee that within 12-24 months we’ll have a bespoke unit up and running to meet the needs of your business – with no ongoing managed cost.
The Agency Inside CEO CMO survey on
in-housing creative operations
We asked, “what’s stopping you from in-housing your creative operations?
Rank each of the following barriers and pain points out of 10 – with 1 being a low concern, and 10 being a high concern and a barrier to in-housing creative operations.
“Barrier concern scores”
My organisation would struggle to keep and motivate top-tier creative talent.
I don’t think I can entice top-tier creative talent to my organisation.
I don’t know how to convince the rest of the C-suite that this will deliver a good ROI.
I work in a sales-led organisation that doesn’t value marketing.
We don’t have a culture that is conducive to fostering and/or motivating top-tier creative talent.
I don’t like the idea of adding a huge capex cost by bringing agency ops in-house.
I’m worried about system integration between an in-house creative operations unit and the rest of the business.
Our operations are too siloed and it would be difficult to break down those organisational barriers.
We don’t have robust workflow systems in place.
I’m hesitant to sever relationships with all external agencies.
I can fire an agency if their work isn’t successful, but I can’t/don’t want to fire my direct employees if they can’t perform.
We’ve been trying to in-house on the cheap and not given it enough resources.
We don’t know whether to do it ourselves, work with a consultancy or find an alternative option.
I’m not sure which agency model to choose.
I don’t know where this sits in the company hierarchy – whether under CMO, procurement or elsewhere.
Is there anything else stopping you from in-housing your creative ops – or from scaling up your in-house operations?
We’ve tried in-housing in the past and been disappointed with the results.
THE AGENCY INSIDE DISCOVERY AND EXPLORATION WORKSHOPS
If you’re at the early stages of considering setting up or scaling up your in-house creative operations, Agency Inside has a series of workshops you may find helpful in shaping your requirements.
Explore
workshop
Aligning senior stakeholders and the board around the need for in-housing.
Introducing gen AI workshop
Exploring the impact that the right gen AI platforms will have on capacity, output and the economics of an in-house operating model.
The pain points of in-housing workshop
Exploring the potential challenges to in-housing in your organisation.
The planning and process of in-housing workshop
Exploring the considerations for, and how to plan and build, your in-house model.
Building a culture for in-housing workshop
Exploring how to harness or nurture a culture conducive to hiring and retaining creative talent.
Managing social media influencers in-house workshop
Exploring how best to source and manage social influencers.
WHATEVER STAGE YOU’RE AT ON YOUR IN-HOUSING JOURNEY,
CONTACT AGENCY INSIDE
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This is the space to introduce the Services section.
This is the space to introduce the Services section.
This is the space to introduce the Services section.
This is the space to introduce the Services section.
Contact
Chris Ward
Chief Revenue Officer
cward@therivergroup.co.uk +447973548766
Business transformation powered by The River Group
The Four Stages of Agency Inside
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Consideration/Exploration phase – two weeks. Output: a situational business plan.
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Audit phase – up to three months. Output: detailed business case and model design.
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Build phase – up to three months. Output: recruit and train staff, install platforms set-up, implement workflow procedures and QC protocols.
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Deploy phase – up to six months. Output: full operational in-house model.
THE AGENCY INSIDE CMO/CEO IN-HOUSING SURVEY
In-housing has peaked in the US, but is just gaining traction in the UK. We undertook a benchmarking exercise to get insights into the in-housing ambitions of CEOs and CMOs, and what they perceived as the benefits of and barriers to in-housing.
Here are our findings: