The founder of The River Group 30 years ago, with interests in several other businesses and agencies, Nicki is a marketer by trade. She’s passionate about marketing. Prior to founding River, she had an extensive career in this field, which involved working in magazines and, before that, six years at Procter & Gamble. Nicki is also an active board member of FIPP, a keen supporter of the PPA, a member of the Marketing Society and a five-year director and trustee of the Katie Piper Foundation.

I’m a dog, which means I get lots of strokes, but not as much input in strategic development as I’d like. Currently doing an Open University course in human behaviour.

Rachel has led a range of media and content portfolios as well as transformation projects - from within Haymarket and Hearst, to a stint as Chief Commercial officer at PA Media, and as a consultant for FT Strategies. She leads multi-disciplinary teams and develops content products that connect with their audience and generate strong revenues. Experienced across both business and consumer, she has worked within a wide range of sectors including retail, sports, membership, professional services, culture and travel.

Christian is an innovative creative and a strategic thinker. He is ex-BBC and Dentsu, and highly experienced in shaping and deepening customer relationships for global B2C and B2B brands. Previous clients include BA, John Lewis, Waitrose, Lexus, Honda, BT and Air France-KLM.

Nigel has been River’s production director for 22 years and still gets excited by the smell of ink on paper. But only on Tuesday evenings. He has an in-depth knowledge of printing techniques, producing everything from books and direct mail to magazines and POS, not to mention expertise in paper sourcing and data management, plus astute buying skills.

Scott has more than 20 years’ experience, using an integrated creative approach to enable brands to have an authentic and meaningful connection with their core audience. From static through to moving creative, Scott thrives on igniting creative solutions across health and lifestyle through to business, finance and tech arenas. Previous clients include Sainsbury’s, Ocado, John Lewis, Morrisons, Hello Fresh, Savills, Fujitsu, Institute of Directors and Vitality Insurance.

Gavin worked in a wide range of companies, including travel agents, retail and professional services, before moving into the agency world. Qualifying as an accountant along the way, he has helped deliver financial direction, control and support to businesses in Melbourne and London. He also has a keen interest in all things hackable, creating and installing his own ad blocker to live under the stairs at home and programming his own talking Google Home-like speaker.

Phil has worked as a designer in magazines and newspapers for over 30 years, and since 1995 he has served as creative director for River. Quite simply, he’s a bit of a legend.

Kelly is an accomplished Advertising Director with a proven track record of delivering innovative and results-driven campaigns, Kelly brings a wealth of expertise to the dynamic world of trade marketing and retail advertising. With a keen understanding of consumer behaviour and market trends, Kelly is dedicated to crafting compelling narratives that resonate with target audiences and drive business growth.

Ellie is an award-winning senior content creator and strategist working across multiple platforms, and brings particular expertise to the topic of health. Ellie has been with River for 11 years and is our lead creative, responsible for the quality of all content created by River for clients and brands.

Chris is your original entrepreneurial polymath and problem solver, he’s have spent over thirty-five years in the brand building, advertising, service innovation, data-driven personal communications industry in the UK and USA and worked in global network companies, start-ups, scale-ups including setting up and built five companies of his own. He’s now Chief Revenue Officer at River and has set up the Business Consulting Unit bring business transformation projects to market for clients to maneuver through an increasingly complex landscape and difficult trading environments.