Blog | 20 January 2016

The River Group wins magazine contract for Princess Cruises (UK)

Following a competitive pitch The River Group has been engaged by award-winning Princess Cruises (Carnival Corporation & PLC) to deliver their premium travel magazine Journey.

River has developed a new approach for Journey magazine, which will become a key element in the Princess Cruises marketing strategy. The magazine promises to:

  • Highlight Princess Cruises as destination experts through credible, relevant travel content designed to showcase its network of more than 330 ports of call worldwide.
  • Reflect the premium experience of travelling with Princess Cruises and foster a community
    of past and new passengers.
  • Complement the Princess Cruises Come Back New proposition by inspiring cruise passengers to discover something new.

Nicola Murphy, CEO of The River Group says: “We are delighted and proud to be selected by Princess to produce Journey.  It will draw on River’s wealth of experience of publishing in the luxury travel sector, and we are looking forward to infusing Princess content with the creativity and innovation River is well known for.”

The project will be headed up editorially by River’s Claire Irvin (Editorial Content Director), and Tracy Keen (Editor). Claire says “Every day on a cruise brings something new – and every page in the magazine will do the same. Introducing new destinations or a different perspective on a classic one, providing new information and inspiration, new products to buy and new ways to while away a day at sea – the magazine will have real take-away value, embodying the Princess Come Back New philosophy and using this as a lens through which every feature is filtered.“

Suzanne Korff, Head of Marketing Communications at Princess Cruises, adds: “We are thrilled to be working with The River Group. River’s creative approach and content marketing experience will keep the customer at the heart of the magazine, while reinforcing Princess as destination experts.”

Journey will be relaunched in March 2016.

Key facts

  • Format: Print
  • Print run: 100,000
  • Languages: English
  • Frequency: 3 per year
  • Print distribution: Mailed direct to Princess customers
  • Digital circulation: TBC
  • Audience: Affluent professionals and retirees
  • Age: 59 years
  • Gender: Female and male

For more information contact

The River Group: Tiffany van der Sande, tvandersande@therivergroup.co.uk

Princess Cruises is one of the best-known names in cruising, the third largest cruise line in the world, renowned for innovative ships, an array of onboard options, and an environment of exceptional customer service. A recognised leader in worldwide cruising, Princess carries 1.7 million guests each year to destinations around the globe ranging in length from three to 114 days, allowing them to see the world and come back new.

Pares Tailor
Pares Tailor
Head of Digital Content Experience

Pares is a digital native with two decades of experience within digital. He currently heads the digital department at The River Group. He is an absolute nerd who loves to play with strategy, content, design, and data; @parestailor.