Blog | 11 March 2016

Secrets of entrepreneurial success revealed

Our CEO, Nicola Murphy, was invited to speak at The Business Magazine’s prestigious Southern Entrepreneurs dinner to reveal her personal experience and secrets of entrepreneurial success.

Nicola Murphy, CEO at The River Group

Nicola’s honest account of starting the award-winning company in a basement in soho with just two computers, and winning the first client with an ‘interesting’ presentation and a box of chocolates, kept the room of 50 business owner peers captivated and entertained.

Source: BusinessMag

The River Group

The River Group is a content innovation agency. We create end-to-end content ecosystems that fuel customer engagement and loyalty. We create, deploy, measure and constantly refine content programmes that integrate with our clients’ existing technology and data platforms. Where they don’t exist, we build them.

We evaluate, embrace and execute innovative content solutions to marketing and commercial challenges and we create exceptional content to engage, entertain and inform. The structure of our five planning labs and five delivery hubs enables us to effectively embrace fragmenting channels and new technology disruption and so achieve our mission goal– the creation of great content which has great value for both brand and audience.

Our clients include, Co-op Food, Holland & Barrett, Superdrug, Weight Watchers International, Princess Cruises, The Ramblers, McCarthy & Stone, The Perfume Shop, Visit Britain and World First. We are 22 years old with 104 staff and work for clients in the UK, Europe and the USA.

Click here to read our ethos

Alex Marks
Alex Marks
Strategy Consultant

Alex supports the strategic development of River's business and acts as an experienced marketing partner for our client teams. He is a regular commentator, writer and conference speaker on a wide variety of digital,  marketing,  and content strategy issues.