Blog | 11 June 2018

River release documentary podcast, taking content marketing to a new level

The team behind Healthy For Men magazine have launched a new podcast documentary series aimed at bringing a whole new raft of health and well-being topics to the curious minds of their readership and beyond.

Healthy For Men Podcast - Podumentary Logo

Healthy For Men Podumentary

In another innovative step for the London-based content agency, The Healthy For Men Podcast series gives an expert voice in the health and fitness world, by crossing into a new medium for the magazine, which is published by River in a joint venture with Holland & Barrett.
The 8-part audio series, in partnership with Bounce Foods UK, is part of a new content strand launch by Healthy For Men and delivers a fascinating insight into the wellness world featuring the truth behind controversial topics through expert opinion and fascinating personal stories

Every episode employs comprehensive journalism to enlighten and inspire on topics as diverse as:

Is veganism bad for you?
What defines a mental health condition?
Can AI really improve the landscape of fitness?

The podcast is hosted by Healthy For Men’s editor Tom Rowley who also co-directed & edited the series with River’s Digital Manager, Andy Greening.
Along the journey of meeting great guests, the content opens new avenues for extra omni-channel content for the brand, widening the opportunity for consumers to engage with the Healthy For Men magazine.

The River Group’s Consultant Content Director, Joely Carey says:

“This series is of undeniable quality and showcases story-telling in a perfect medium, it’s also a testament to a magazine brand really understanding its audience and how they want to access the kind of journalistic content which makes HFM a must-read every issue.
“The series is an excellent addition to River’s already enviable stable of content strands and shows the true skill and diversity of a crack team of creatives constantly pushing at the boundaries of content innovation and creation.”

The Healthy For Men Podcast is River’s second podcast production. The first was the everywoman podcast which was launched in January.

You can listen and subscribe to the Healthy For Men Podcast today. The first episode tackles anxiety, and includes an interview with award-winning filmmaker Bruce Parry and award-winning mental health campaigner and author Johnny Benjamin amongst many more. Each episode will follow with weekly bonus content.

This month there will be extra bonus content in conversation with Bruce Parry and Johnny Benjamin.

Episode 2 will follow next month.

Click here to download and subscribe to the podcast

For more information contact:

The River Group:
Andy Greening
agreening@therivergroup.co.uk

Holland & Barrett
hollandandbarrett@pegasuspr.co.uk
Pegasus PR on 01273 712 000

Holland & Barrett is Europe’s largest health and wellness retailer leading the market with a broad range of vitamins, supplements, specialist food, sports nutrition and ethical beauty brands. Established in 1870 it is owned by the Letter One Retail Group (L1 Retail) and currently operates more than 1,150 stores worldwide (including 750 in the UK and Ireland) as well as a rapidly expanding e-commerce business. Holland & Barrett’s 4,200 Associates are highly trained in nutrition and supplements, able to advise customers on their individual needs.

The River Group is a 24-year-old, full-service content marketing agency based in Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed around a simple consumer/brand value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print, to address hard-nose marketing objectives for 18 clients including Holland & Barrett, Co-op, Superdrug, BBC Worldwide, Princess Cruises, Cunard and Ramblers. We have 104 staff and work across 18 international markets and billings of £15million.

Andy Greening
Andy Greening
Digital Manager at The River Group

Andy is Digital Manager at The River Group, specialising in digital publishing and strategy. Andy also consults on podcasting and video post-production. Follow him on Twitter @andrew_greening.