The River Group has won the contract to produce digital content for World First, a leading international FinTech business expert in international currency and money transfer.
Operating five offices on four continents, World First specialises in currency exchange and money transfers for individuals and businesses, offering a personalised service with bespoke technology – and has plans for further expansion.
River has been tasked with developing an overarching digital content strategy to engage SMEs and influencers. The partnership includes content creation and daily communication across World First’s social media channels, and this will be executed by a dynamic team of world-class journalists.
River’s Editorial Content Director, Claire Irvin, says: “We’re delighted to be working with World First. Expert, authoritative innovation in digital is key to helping the brand realise its corporate ambitions, and we can’t wait to partner it on its journey.”
Matt James, Head of Communications at World First, says: “Digital is transforming the way international businesses operate, communicate and do business. World First is ambitious to capitalise on this opportunity and we believe that through online content and social media, we can engage an audience of international SMEs and influencers. We’re excited to be working with River.”
About River:
River is an omni-channel content provider and a leading content agency and customer publisher, based in the UK, producing publications and digital solutions for clients who also include Superdrug, The Perfume Shop, VisitBritain, Co-op Food and Monarch Airlines.
For more information on River, please contact Nicola Murphy, CEO, on 020 7420 6450, or email nmurphy@therivergroup.co.uk.
About World First:
World First is a market-leading, award-winning, rapidly growing international FinTech business. Expert in international currencies and money transfer, World First combines specialist knowledge of foreign exchange markets with technological innovation, to help individuals and businesses manage cross-border currency payments quickly, securely and transparently.
A specialist alternative to traditional banks’ generalist approach, World First has successfully exchanged more than £40bn for over 95,000 individuals and businesses since 2004.
World First’s corporate and e-commerce desks enable SMEs and online marketplace traders to expand internationally via a specialist and personalised service proposition and bespoke technology.
In April this year, World First was awarded the prestigious Queen’s Award for Enterprise in International Trade for the company’s innovation in cross-border currency transfers and its role in facilitating international trade for UK SMEs, including online marketplace traders.
World First employs over 400 people across five international offices, in London, Sydney, Texas, Singapore and Hong Kong, with plans for further expansion into new countries. The company has hundreds of partnerships worldwide, with over 180 partners in China alone. Global keynote partners include Virgin Money, News UK, Le Figaro and The Australian, and World First has licences to service clients in over 45 countries.