Blog | 9 June 2016

The River Group wins magazine contract for Holland & Barrett Benelux

The River Group is delighted to announce an extension of their relationship with Holland & Barrett International, to produce the Dutch edition of Healthy magazine. River is known for its international expertise, publishing a 10-language edition of Imagination for Visit Britain as well as the French, German and Swiss editions of Weight Watchers magazine.

River are now producing the Dutch edition of Healthy magazine

Colinda Hoegee, Managing Director of Holland & Barrett Benelux comments: “We are thrilled to be working with The River Group. River’s creative approach and content marketing experience will keep our customer at the heart of the magazine, while reinforcing Holland & Barrett as health & wellbeing experts.”

The River Group’s first issue for Holland & Barrett Benelux will be #72, on sale on 6th August 2016. Published seven times per annum, Healthy magazine is available at all Holland & Barrett stores in the Netherlands. The Dutch edition of Healthy will echo the editorial pillars and brand values of the UK version, which is the UK’s top-selling health and wellbeing print magazine.

The UK edition of Healthy magazine is available at all Holland & Barrett stores in the UK and Republic of Ireland, and since December 2014 it has also been widely available on UK newsstands.

Dafina Keys, Group Account Director, The River Group, comments “We are very excited about being given this opportunity to further illustrate our content expertise in The Netherlands, adding to our success in the UK and Republic of Ireland. Healthy magazine is a strong and established magazine and we welcome the opportunity to develop this across new markets. ”

Nicki Murphy CEO of The River Group says “I’m very proud of our team and all of our work. As a full service content marketing agency we are in growth and our international expertise combined with a multichannel offer ensures that we continue to differentiate from our competitors. We are looking forward to infusing the Dutch edition of Healthy magazine with the creativity and innovation River is well known for.

Andy Greening
Andy Greening
Digital Manager at The River Group

Andy is Digital Manager at The River Group, specialising in digital publishing and strategy. Andy also consults on podcasting and video post-production. Follow him on Twitter @andrew_greening.