Blog | 11 April 2018

How I Did It: Andy Greening

A mix of persistence and a bit of foresight got me where I am today.

When I left the University of Hull with a degree in Creative Music Technology, my plan was to be a music studio engineer. But even after doing some high-profile internships at a top music studio in London, I knew I couldn’t achieve my ambition as it involved continuing to live in London, something I couldn’t afford any more. Instead, I decided to take an MA in digital music at Bournemouth University. However, after being accepted, I made the hard decision to withdraw my application, as I’d been offered a studio assistant role at a creative marketing agency in Bournemouth.

In this role, I managed photos for the agency’s asset bank, tagging them and uploading them to their client’s website. I knew I hadn’t given up my MA to become a studio assistant, but I could see a career path – and I was determined to get on it.

Within six months I was promoted to a junior project manager in the agency’s digital team, where I looked after their email campaigns and helped with larger website builds.

After a couple years, I moved to London, to work at another marketing agency, where I helped lead email marketing strategies for a number of large clients.

A year later, I joined The River Group as a digital manager, looking after the company’s digital publications. Fast forward four years and my role has taken me down many different avenues. I am now responsible not only for the digital publications and digital strategy for our clients, but I can also explore my creative side, producing artwork for our digital campaigns, video editing, and directing and engineering podcasts for River’s clients.

Much like the days when I worked as a studio assistant, striving to climb the career ladder, I have found that as long as I can prove I can do work beyond my role, people will soon notice. Never settle and make do, but always push for what is truly you.

Andy Greening
Andy Greening
Digital Manager at The River Group

Andy is Digital Manager at The River Group, specialising in digital publishing and strategy. Andy also consults on podcasting and video post-production. Follow him on Twitter @andrew_greening.