Blog | 5 January 2017

January Fitness | Content we love #3

Like every year, after a very indulgent and lazy Christmas, January creeps into our calendars as the month for fitness and healthy eating.

Fitness Expert AJ Odudu, YouTube star Scola Dondo – photo by DARE Magazine

Gyms are at their busiest and some of us are vowing alcohol abstinence for the month as we strive to shed those mince pies and Sherries from our waistlines.

In this week’s Content We Love, we feature content which will help you embrace your January 2017’s health kick.

Co-op Food Magazine – January 2017

This issue has an alluring array of healthy recipe inspiration from start to finish. For those participating in Veganuary this January, the issue’s Meat Free Mondays feature offers some meat and dairy-free inspiration. Quick and easy advice for preparing nutritious meals throughout the day in the Feel Good Food feature. Learn how to make healthier alternatives of Co-op Food Magazine readers’ favourite meals in the Seven Days of Healthier Meals feature.

Changing routines and habits can be difficult, however, this issue of Co-op Food magazine offers simple advice and fantastic recipes designed to appeal to a broad readership.

Change4Life – Be Food Smart App

Public Health England (PHE) brand Change4Life is a brand aimed at healthy eating for children. Change4Life’s latest campaign centres around the launch of their Be Food Smart app, which allows users to scan a barcode and find out how much sugar, salt and saturated fat is in that item.

One impressive element of the app is the gamification within it. There are ‘Mini-Missions’ such as choosing a healthier breakfast cereal or trying out a new veg for the week. Children are becoming more than ever tech savvy and this is a fantastic way to engage them with healthy eating while fitting it into an environment they are familiar with.

DARE Magazine – January 2017

In this issue DARE have put together a 12 page feature on everything you need to know on getting on track with a healthy lifestyle in 2017. Inspiration and motivation come courtesy of Fitness Expert AJ Odudu, YouTube star Scola Dondo and Channel 4’s Embarrassing Bodies presenter Dr Pixie.

The digital edition of the magazine offers links to supporting YouTube videos and Superdrug products available online, making it a one-stop solution that will spur on your healthy kick-start to the New Year.

Alex Marks
Alex Marks
Strategy Consultant

Alex supports the strategic development of River's business and acts as an experienced marketing partner for our client teams. He is a regular commentator, writer and conference speaker on a wide variety of digital,  marketing,  and content strategy issues.