Blog | 2 July 2015

The Co-operative Food tops the iTunes charts!

The Co-operative Food magazine, published across channels by an expert team at The River Group, has made number #55 in the top free magazines on the UK global iTunes chart.

The Co-operative Food is also top retail customer magazine in the list too – yes, that’s number one!

Not content with these achievements, Co-op Food is in the top three of newsstand itunes apps in the cooking, food and drink sector, beating consumer competitors such as Olive and Jamie magazine.

The results are testament to The River Group’s drive to create a point of difference for The Co-operative Food from other supermarkets. Research showed that recipes and ideas in existing titles were often too difficult and off-putting to many customers, and so The Co-operative Food’s content – whether it’s a recipe, video demonstration or glossy photography – centres around convenience and location, with practical, accessible, easy-to-follow, straightforward recipes that are also fun. The advice is down-to-earth, encouraging and inspiring and the ingredients are accessible – in fact, they’re just around the corner!

“Our digital offering has grown from strength to strength in partnership with our content strategists, River,” says Mark Hales, Co-operative’s Food Head of Digital Marketing. “In a saturated market we have managed to hold a solid position against both our competitors and newsstand titles alike. We get consistently positive feedback and engagement from customers and the digital magazine download chart results speak for themselves. We’re delighted to continue working closely with River on this.”

Andy Greening
Andy Greening
Digital Manager at The River Group

Andy is Digital Manager at The River Group, specialising in digital publishing and strategy. Andy also consults on podcasting and video post-production. Follow him on Twitter @andrew_greening.